The art of SEO / Eric Enge ...[et al.] ; foreword by John Battelle.
Contributor(s): Enge, Eric.
Material type:
BookSeries: Theory in practice (Sebastopol, Calif.): Publisher: Sebastopol, Calif. : O'Reilly Media, Inc., c2010Description: xxiv, 574 p. : ill. ; 24 cm. ; pbk.ISBN: 9780596518868; 0596518862.Other title: The art of SEO : mastering search engine optimization.Subject(s): Web sites -- Design
| Web site development | Web search engines | Internet marketing | Web sites -- Ratings and rankings | Program transformation (Computer programming) | Internet searchingDDC classification: 025.04 Online resources: View Publisher Description & Detailed Table of Contents | Send a message to library staff if access to this online resource is unavailable | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Wexford General Lending | 025.04 (Browse shelf) | 1 | Available | 61246 |
CW018
Includes index.
The search engines: reflecting consciousness and connecting commerce -- Search engine basics understanding search engine results -- Determining your seo objectives and defining your site’s audience -- First stages of SEO -- Keyword research -- Developing an SEO-friendly website -- Creating link --Worthy content and link marketing -- Optimizing for vertical search -- tracking results and measuring success – Domain changes: post-SEO redesigns, and troubleshooting-- Honing the craft: SEO research and study -- Build an in-house SEO team, outsource it, or both? -- An evolving art form: the future of SEO
"Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what's necessary to build a competent SEO team with defined roles and glimpse the future of search and what lies ahead for the SEO industry." -- Publisher's description.
38.30